Enhancing
ROI
However, the reality is that the
ROI
will be even richer. This simple
cost-savings model does not take into account the significant value
of other Immediacy benefits described above. Beyond cost savings,
ROI will be enhanced by:
Improved productivity gained by giving content ownership to the
business experts and freeing the technical teams to concentrate on
their specialist activities.
- Better quality, more up-to-date content, eliminating inaccurate
and irrelevant information.
- Faster and more effective approval processes.
- Improved access controls that drive site traffic more
effectively.
- Faster implementation of new site features and Web
applications.
By protecting and increasing content value, these improvements
will generate a site with more relevance and offering an enhanced
end-user experience, that encourages increased traffic and gains
higher retention. All of which will increase the bottom line and
improve further the convincing ROI illustrated above.