Commercial Websites
Many organisations are moving from not just doing content
management but 'doing it right'!
Doing it right means...
- Understanding who's looking at your website and what they think
of its content
- Making sure your site has a good search presence
- Converting site visitors into prospects and qualifying their
interest
- Keeping content up-to-date and regularly refreshed
- Personalising content to match visitors interests and
needs
- Integrating web content processes with other business
applications
Immediacy features
- Search Engine Marketing
- SharePoint connectivity
- Document/web asset management
- Web analytics integration
- Personalisation template system
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“We chose Immediacy because their system stood out amongst
other CMS vendors as being the most easy to use and fastest to
implement, whilst demonstrating good value for money. Many
features of the system are easily configurable by a website manager
who doesn’t have to be a developer or have a development skill
set. One of our key goals was to bring new online
functionality to the site rather than getting unduly delayed by a
constant barrage of minor changes. These created a bottleneck
in the process but because our old system was too unwieldy and
unintuitive, only a handful of people could confidently use it or
were willing to use it."
Marta Eleniak, Web Strategy & Development Manager at
ntl:Telewest Business
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