Themes and Personalisation
A common requirement is the need to support
different output devices such as PDA's, re-brand content for
use in a different market or country, or frequently to deliver
personalised content based on individual profiles
of your visitors.
Immediacy Themes are an alternative set(s) of templates that can
be dynamically switched on or off according to rules. The
alternative set of templates can render output
that is either similar to or
totally unlike the default set of templates.
Themes can be assigned based url, browser device type, domain
name, user preference or any other criteria that you can
think of. This allows great flexibilty in presenting
content.
Supporting mobile phones &
PDAs
With proper use of XHTML coding and CSS many websites will
automatically render reasonably well on many different types of
devices. However, mobile phone and PDA browsers are still somewhat
behind mainstream web browsers. This, combined with their
limited screen dimensions means it is usually advantageous to
render a significantly different page layout for
mobile and PDA visitors.
Rendering different output for different visitors is straight
forward using Immediacy Themes.
Re-branding content for different markets
Many organisations offer the same products to different markets
with different branding. Enabling easy re-brandign of web sites (or
sections of websites) can realise significant time savings when it
comes to keeping multi-channel websites up to date.
Personaliation
The ability to segment visitors and deliver targeted content
based on user profiles is of obvious benefit to digital
marketers. Immediacy enables personalisation by allowing different
versions of content to be created and then output based on the
profile of the visitor.
Any element of a page can be changed based on a user profile and
in turn, a user profile can be based on many different sources
of information: user browsing history, user preferences,
demographic profiles, visitor source etc.
It would be misleading to suggest that this kind of
functionality is available "out of the box". On the contrary, this
is state-of-the-art digital marketing and whilst Immediacy is on
the fore front of this technology, it still requires significant
technical resource to build a specific campaigns requirements.
If you're planning to undertake a personalised website
marketing campaign you should definately contact us to arrange a demo of what we've
already achieved for enterprise clients.