Alterian Enterprise Marketing Platform
About Alterian
Alterian (LSE:
ALN) helps marketers improve results through its
enterprise marketing software platform and global partner community
of leading marketing service providers, agencies, and systems
integrators.
Alterian takes marketers on a journey to become analytically led
and to integrate their marketing processes, creating value for the
both the customer and the company. By combining database, digital,
and operational marketing applications on a shared data
infrastructure, the Alterian
Marketing Services Platform makes it practical and
cost effective for marketers to gain insight into their data and
use this to execute an integrated marketing strategy across online
and offline channels.
Software alone does not enable better marketing. Alterian has
cultivated a global community of over 70 marketing service
providers, agencies, and systems integrators such as Accenture,
Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon,
infoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide who deliver
Alterian software alongside their own value added services. These
solutions empower market leaders like Princess Cruises, General
Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International
and Vodafone to drive competitive advantage through improved
marketing performance and customer satisfaction.
Alterian was founded in 1997 and trades on the London Stock
Exchange (ALN). With offices throughout North America and Europe,
Alterian software is used in over 20 countries worldwide.
To find out more, please visit our website Alterian
The Alterian Solution
The Alterian Marketing Services Platform manages the people,
processes, and applications that have often been autonomous
marketing functions. The Alterian Marketing Services Platform
supports different marketing users, functions, and the daily
activities to execute those processes across the entire
organization. Running through the entire platform is an
analytical capability enabling marketers to gain insight into their
data by using intuitive, easy to use, visual segmentation
tools. It provides answers to marketers’ questions by
analyzing all of the information associated with each individual
customer or prospect in the entire database in a matter of
seconds. The detail of this granular information and the speed
at which it is analyzed encourages a thorough exploration of
customer behavior, which in turn enables truly targeted activities
delivered through Alterian’s integrated campaign planning and
execution modules. This approach supports a unique ‘train of
thought’ analysis capability which complements a marketer’s typical
working practice.
The underlying foundation for the Alterian Marketing Services
Platform is a fit for purpose
marketing data infrastructure, which makes all
of the data, content and real time feedback available to marketers
for analysis and marketing execution activities. By
eliminating data silos and sharing knowledge across functions,
marketers benefit from a holistic, high performance view of the
information required to execute
analytically led marketing.
To find out more about the Alterian Marketing Services Platform,
please visit our website Alterian
Alterian plc is a Company registered
in England and Wales, number 04007930.
Registered office: Century Place, Bond Street, Bristol, BS2 9AG