WDMP Selects Alterian as Technology
Partner
London based agency uses Alterian Integrated Marketing
Platform to drive targeted communications and improve customer
engagement
London – 1 October 2009 – Alterian (LSE: ALN) continues to
demonstrate the value of its solutions in the integrated marketing
landscape with the announcement today that London based
communications agency WDMP has appointed it as its exclusive
technology partner. WDMP, a
direct response and relationship marketing agency, partnered with
Alterian to help in the development of multichannel marketing
campaigns through gaining access to the entire platform of Alterian
marketing software.
With this new partnership, WDMP will be able to manage and
execute sophisticated integrated relationship marketing eCRM
programmes in house. This includes full control of online marketing
activities on a single, powerful technology hub from which to plan,
drive and execute individualised, targeted communications for its
clients. WDMP will also be able to help its clients fully
interrogate transactional, web, campaign and customer data through
Alterian's powerful analytical engine, resulting in more meaningful
insights and reporting. The combination of WDMP's leading strategic
and creative services and Alterian's technology will drive greater
results for its clients.
Gavin Wheeler, Chief Executive Officer of WDMP adds, "In our
industry people always talk about Return on Investment. For us it
is about Return on Engagement, where analytics is key. This is
where technology, and in particular Alterian, comes in. By
integrating all of our campaigns onto a single, easy to use
platform we can help our clients understand the relationship that
consumers have with particular brands, and then help them deliver
targeted campaigns with higher levels of engagement and better
results."
Wheeler continues, "We have already seen the benefit of highly
targeted offline engagement with the work we have done with Thomson
Holidays so had been looking for a technology partner for a while
to enable us to replicate our success online. For us the only
choice was Alterian's class leading technology. For an agency like
ours it is about using technology creatively. Anything that drives
better engagement is vital and Alterian is cutting edge."
WDMP share many characteristics of the rapidly emerging category of
Customer
Engagement Agencies – an evolution of the traditional agency
model. As consumers change their behaviour and expectations, and
new channels such as social media enable consumers to voice their
opinions and enter into a true two way dialogue, Customer
Engagement Agencies are emerging to support marketers in the
transformation of their activities to respond. They combine
creative, strategy driven by analytics and technology to deliver
true engagement services to their clients across online and offline
channels. Alterian is seeing and supporting more and more agencies
that are looking to move to a customer engagement model with the
software and support they need to be successful.
Rebecca Liebling, Sales Director, UK Agencies at Alterian, said
of the new partnership "We are very excited to have WDMP on board
as a Partner. We are seeing many creative agencies looking to adopt
technology platforms to improve the performance of their online and
offline campaigns, even when technology is not their specialty.
Our integrated marketing platform, partner channel focus and
understanding of the agency world make Alterian the ideal partner
for agencies looking to take advantage of the clear benefits
technology can bring to marketing programmes."
For more information about the Alterian Partner Programme visit
the Alterian for Partners website at www.alterianforagencies.com.
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant,
effective and engaging experiences with their audience that help
build value and reinforce commitment to their brand, through the
use of the Alterian
Integrated Marketing Platform. Alterian drives the
transformation of marketing and communications, making it practical
and cost-effective for companies to orchestrate multichannel
engagement with the individual.
Alterian's unprecedented integration of analytics, content and
execution through industry leading tools, such as the Dynamic
Messenger email platform and the award winning Content Management
solutions, enables companies to build integrated communication
strategies which create a true picture of the individual.
Alterian works with marketing services partners, system
integrators and agencies who recognize the need to plan and deliver
coordinated customer engagement services in partnership with their
clients. For more information about Alterian, products within the
Alterian Integrated Marketing Platform or Alterian's Partner
Network, visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
For more information, contact:
Matt Lambert or Jessica Latimer
Bite Communications
+44 (0)20 8741 1123
alterianuk@bitepr.com
Karen
Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com