UK MSPs Standardise on Alterian to provide
Advanced Marketing
Solutions
LONDON, UK – 20 May
2009 –Alterian today announced that the 2009 Forrester
Wave of UK Database Marketing Service Providers identifies the
leaders and strongest performers in the MSP market based on
analytical and strategic capabilities, execution and customer
service. Dave Frankland, author of the Forrester independent report
writes, “In general…the UK MSPs have standardized on Alterian for
more advanced solutions.”
Despite the current economic climate, UK
MSPs have a positive outlook as their business model offers
marketers accountability and quantifiable return on investment
through the provision of analytics and customer intelligence.
Alterian’s solution enables MSPs to identify the most relevant
customers and prospects from a client’s database, engage with them
throughout their lifecycle via both on and offline channels and
then analyse and learn from those interactions to provide value for
the individual and company.
Alterian is the solution of choice for MSPs
because of its multichannel capabilities that enable it to fulfil
the requirements of marketers in the online and offline world and
to meet the ever growing demand for digital marketing strategies
from UK companies. The integration and analytics of these multiple
channels is of key importance as every MSP surveyed said that they
were trying to create a single customer view for their clients in
order to help them continually engage with their customers
throughout every stage of their life cycle.
David Frankland wrote in Forrester’s
independent report: “Having covered the US MSP market for several
years, it was a refreshing change to see digital communications
with an equal, if not stronger seat at the table alongside offline
channels such as direct mail and telemarketing. Crucially, most
firms are also focused on understanding and enhancing multichannel
communication to ensure digital and offline communication support
and improve one another.”
Thomas Funk, CEO of Global data Solutions,
Rapp added: “Alterian’s
technology allows us to power advanced marketing campaigns for our
clients that are designed to engage the customer at every stage of
their lifecycle and deliver outstanding results every time.”
David Eldridge, CEO of Alterian, concluded:
“The fact that seven of the UK’s eight leading MSPs have partnered
with Alterian and selected our technology to underpin their
offering is testament to the superiority of our platform. Analytics
is at the heart of customer engagement and our technology empowers
MSPs with the insights to execute compelling multichannel marketing
campaigns that engage the individual at every stage of their
customer lifecycle, ultimately increasing sales and driving brand
loyalty.”
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
For more information, contact:
Hannah Smith
Ruder Finn
+44 (0)20 7462 8900
hsmith@ruderfinn.co.uk
Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com