Alterian Technology Powers
Award-Winning Website for Sexual Health
SHO-me campaign recognised by
DoH and NHS Institute for Innovation and Improvement
LONDON, UK – 18 August 2009 – The SHO-me
(Sexual Health Online for North East London) awareness raising
campaign, which was developed in partnership with Alterian and
Merchant Healthcare Marketing, has won the regional award for
Innovative Health and Social Care Technology from the NHS and the
Department of Health. The campaign was run by the NHS North East
London Sexual Health and HIV Network to raise awareness and educate
the population of North East London about the sexual health
services available to them, and to motivate them to take advantage
of these services. One of the cornerstones of this award winning
campaign was a brand new interactive website for the Network –
www.sho-me.nhs.uk
The North East London Sexual Health and HIV Network required the
new website to be dynamic, engage with visitors from North East
London and have all information available at the click of a mouse.
The website also had to be accessible to all, including those with
disabilities, and scalable in the future. To meet all of these
requirements Merchant Healthcare Marketing chose Alterian's Web
Content Management (WCM) technology – Content Manager Corporate
Edition.
Ben Sturt, Director of Digital for Merchant Healthcare Marketing
commented, "The site needed to be designed to sit at the heart of
the campaign as a central portal to engage and inform residents
from the North East of London about its services. We decided to
build the website with Alterian's Web Content Management software
as it gave us the flexibility to adapt the website content and
allowed us to run a far more targeted online campaign and
contribute to the overall success of the project".
Amanda Douglas, Public Health Strategist for NHS City and
Hackney, said "The results of the SHO-me campaign really do speak
for themselves. Within the first month the website attracted more
than 3,500 unique visitors and 5,200 people interacted with the
Network through the integrated campaign. We have since had a
further 2,200 unique website visitors every month.
David Eldridge, CEO of Alterian, concluded, "We are delighted
that Alterian's technology was selected to be involved in such a
worthwhile project. The resulting website is bright, interactive
and highly engaging. To have won the regional award is a fantastic
accolade for both the website and its content, and for Alterian's
WCM technology."
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant,
effective and engaging experiences with their audience that help
build value and reinforce commitment to their brand, through the
use of the Alterian
Integrated Marketing Platform. Alterian drives the
transformation of marketing and communications, making it practical
and cost-effective for companies to orchestrate multichannel
engagement with the individual.
Alterian's unprecedented integration of analytics, content and
execution through industry leading tools, such as the Dynamic
Messenger email platform and the award winning Content Management
solutions, enables companies to build integrated communication
strategies which create a true picture of the individual.
Alterian works with marketing services partners, system
integrators and agencies who recognize the need to plan and deliver
coordinated customer engagement services in partnership with their
clients. For more information about Alterian, products within the
Alterian Integrated Marketing Platform or Alterian's Partner
Network, visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
About Merchant Healthcare Marketing
Merchant Healthcare Marketing is one of the UK's leading
specialist healthcare marketing agencies. Merchant combine
their communications and marketing skills, insight, knowledge and
creative intelligence to plan and implement effective campaigns
delivering against business objectives and maximising the impact of
marketing investment. Campaigns are delivered to target the
public, commissioners, referrers and patients through
strategic marketing, creative design, public relations, digital
marketing and website development.
Their specialist areas of marketing expertise include:
- The NHS
- Mental health and social care
- Private hospitals
- Membership organisations
- Charities
- Occupational health
- Medical equipment and devices
Within Merchant there are 30 healthcare specialists who have worked
in the public and private sectors for 16 years. Merchant has
extensive relations and a proven track record of developing
impactful local, regional and national marketing activity
delivering impressive business outcomes.
About the North East London Sexual Health and HIV
Network
The North East London Sexual Health and HIV Network re-launched
as an online brand SHO-me.nhs.uk (Sexual Health Online for North
East London) in November 2008. SHO-me is a sexual health
website aimed at people living in North East London to enable them
to gain the knowledge, skills and resources to make positive sexual
choices, appropriate to their needs and circumstances, without risk
to their health and well-being or the health and well-being of
others.
For more information, contact:
Matt Lambert
Bite PR
+44 (0)20 8741 1123
matt.lambert@bitepr.com
Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com