Lokion
Partners with Alterian to Deliver Hands-on Web Content Management
to its
Customers
Key U.S.-based Partnership Signs First Joint Customer
Lokion
LONDON – 3 March, 2009 – Alterian (LSE: ALN), a leading
international integrated marketing platform provider, and Lokion, a
full-service design and interactive agency, announced a partnership
through which Alterian
Content Management will be available to Lokion’s
customers. The first joint client, Stephens, Inc., a
privately held, full-service investment banking firm, went live
with its website, www.stephens.com in Fall 2008.
Lokion, with its diversified roster of mid- to
enterprise-sized customers, was interested in adding Web Content
Management products to its portfolio that would meet a wide range
of client needs. Through its partnership with Alterian,
Lokion can recommend, implement, enhance and train corporate users
of Alterian Content Management, helping them build and run
sophisticated intranets, extranets, websites and other digital
channels.
“For companies with a significant web
presence, it is extremely important to have a stable yet flexible
Web Content Management system to help them expand and prosper,”
said Megan Jones, CEO of Lokion. “Alterian Content
Management provides operational efficiencies, ease of use and
agility needed to grow with the needs of an individual organisation
– requirements that we’re hearing continuously from our
customers.”
“Our partnership with Lokion will help us
expand the global footprint of our web content management solution,
Alterian Content Management, further penetrating the U.S. market,”
said David
Eldridge, CEO of Alterian. “As marketers are looking more
and more to engage their customers, websites will become more
critical than ever before as a means to provide these customers
with a meaningful experience.”
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
About Lokion
Lokion is a boutique interactive agency. The
depth of their services in strategy, design and technology greatly
outweighs their size, as do their clients and partners. Lokion
designs and develops all aspects of large-scale B2B, B2C websites,
software applications, branding solutions and more. The online
experiences produced by Lokion help companies leverage brand
awareness, customer loyalty, and growth, and Lokion's client list
includes top companies in manufacturing, luxury goods, banking,
retail, hospitality and logistics markets.
Lokion's results stem from a commitment to immediate and long-term
client business goals, plus an understanding of how consumers want
to interact with brands online. From crafting personalisation &
content strategy, to designing dynamic, user-friendly interfaces,
to architecting and developing robust technology solutions, Lokion
serves clients in a collaborative, process-driven manner. For more
information and a list of clients, www.lokion.com
For more information, contact:
Hannah Smith / Paul
Allen
Ruder Finn
+44 (0)20 7462 8900
hsmith@ruderfinn.co.uk /
pallen@ruderfinn.co.uk
Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com