LendingTree
Selects Alterian for Content Management
Platform
Alterian Content Management Platform is Decreasing
Costs and Improving Ease of Use for Popular Online Lending
Exchange
CHICAGO – January 27, 2009 – LendingTree,
LLC, the nation’s leading online lending exchange, re-launched
its flagship site of LendingTree.com in Q408 driven by the
Enterprise Edition of Alterian Content Management platform,
Alterian’s (LSE:ALN) leading web content management solution. The
organization is utilizing the solution to manage, adapt and grow
its online Web site.
LendingTree conducts business online through
its Web site, LendingTree.com. Since the implementation of
Alterian Web Content Management, LendingTree has been able to
increase the speed of content updates to the site due to fewer
process points and individuals involved, providing the ability to
respond immediately to daily market turns, and post interest rate
drop notices within minutes of announcement. Additionally,
LendingTree has decreased development overhead for site changes and
its business users have more control over content.
Alterian’s Web Content Management solution,
formerly known as Morello, is a scalable solution that empowers all
companies regardless of size. The platform’s user-friendly
interface provides a flexible, collaborative solution.
Ultimately, Alterian Web Content Management allows an
organization’s digital marketing channel to be managed by business
professionals, enabling quicker response times to meet customer
needs and create engagement with site visitors.
“Alterian Content Management has already
changed the way we at LendingTree do business,” said Alyssa Vassil,
manager, quality assurance and process innovation, LendingTree.
“The ability to upload valuable information for our customers in
short order is helping us to build stronger relationships with our
customers and allowing us to adapt the consumer experience to the
current market. Due to the value we’ve already seen, we plan
to extend our use of Alterian Content Management to manage other
Tree.com brands and businesses.”
“We are delighted to see the Alterian Content
Management Platform at work with companies like LendingTree as it
pushes forward as a thought leader in the financial services
industry,” said David Eldridge, CEO of Alterian. “In an
industry with increased volatility, consumers need a place that
they trust for the most up to date, reliable information.
LendingTree, with its implementation of Alterian Content
Management, is able to provide that information in real-time,
allowing them to make informed decisions. LendingTree joins
the rapidly growing group of North American customers who are
gaining the benefit of the web content management capability in our
Integrated Marketing Platform.”
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
About LendingTree, LLC
LendingTree, LLC is the nation’s leading
online lending exchange, providing a marketplace that connects
consumers with multiple lenders that compete for their
business. Since inception, LendingTree has facilitated more
than 25 million loan requests and $185 billion in closed loan
transactions. LendingTree provides access to lenders offering
mortgages and refinance loans, home equity loans/lines of credit,
auto loans, personal loans and credit cards via www.lendingtree.com and
800-555-TREE.
Launched in 1998 with headquarters in Charlotte,
N.C., LendingTree also owns and operates LendingTree Loans sm,
GetSmart.com, and HomeLoanCenter.com. LendingTree,
LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE).
For more information, contact:
Adrienne McGarr
Ruder Finn
312-329-3907
mcgarra@ruderfinn.com
Malti Shukla
Alterian
312-884-5226
malti.shukla@alterian.com