Jaguar
Land Rover to Drive Global Websites with
Alterian Content
Management
Alterian platform provides communications team with
world-class editorial control over online presence
BRISTOL, UK – 6 January 2009 –
Alterian (LSE: ALN),
a leading international integrated marketing
platform provider, today announced that Jaguar Land Rover will use
Alterian Content Management to manage its global websites. Jaguar
Land Rover will use the platform to support its global markets,
giving communications professionals editorial control over local
website copy to engage customers and generate increased sales.
Jaguar Land Rover required a single,
consolidated platform upon which to power its global websites. It
selected Alterian Content Management in December 2008 for its easy
to use technology, user friendly interface, multilingual
capabilities and flexible working processes. Ultimately, Alterian
Content Management will allow Jaguar Land Rover’s digital
communications channels to be managed by business people, not the
IT department.
By consolidating website delivery to a
resilient, enterprise class platform, Jaguar Land Rover will
increase the efficiency of maintaining multiple disparate
solutions. This will also enable close control of global brand
assets and campaigns with appropriate local control for regional
variations. Tight integration between the Alterian Content
Management platform and Jaguar Land Rover’s current CRM systems
will support a far more personalised online experience for
customers.
“In today’s economic climate, driving sales
and converting prospects into paying customers have become
increasingly important. The website is quickly becoming a company’s
most powerful marketing tool, and so it is vital that the
communications team have direct control over the website and the
ability to change content as required,” said David Eldridge, CEO of
Alterian. “To succeed in these uncertain times, companies need to
maximise their online presence and ensure that prospective
customers receive a personal and relevant experience when they
visit a company’swebsite.”
Alterian Content Management offers a powerful
and flexible web content management solution for large enterprises,
helping them build and run sophisticated intranets, extranets,
websites and other digital channels. The platform’s multilingual
capabilities also match perfectly with Jaguar Land Rover’s need to
simultaneously upload content in many different languages across
their network of sites. The platform will help Jaguar Land Rover
communications professionals to build, manage and publish dynamic
content directly to www.jaguar.com and www.landrover.com, improving the
speed, responsiveness, ease-of-use and quality of content for
customers.
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
About Jaguar Land Rover
For further information on Jaguar Land Rover
please visit www.jaguar.com and www.landrover.com.
For more information, contact:
Hannah Smith
Ruder Finn London
+44 (0)207 462 8900
hsmith@ruderfinn.co.uk
Paul Allen
Ruder Finn London
+44 (0)207 462 8900
hsmith@ruderfinn.co.uk