infoGroup
Signs New Agreement with
Alterian
Contract Provides Expanded Alterian Platform to
Customers
LONDON – 4 March, 2009 – Alterian (LSE: ALN), a leading
international integrated marketing platform provider, today
announced that infoGROUP (NASDAQ: IUSA) has signed
a new and expanded agreement. infoGROUP has partnered with Alterian
since 2001 and utilizes Alterian technology to
underpin hosted database offerings and other solutions across its
company.
infoGROUP is a leading provider of integrated
multi-channel marketing solutions with a broad range of database
clients utilizing Alterian’s software applications. This agreement
provides for existing and new clients to continue to benefit from
the substantial expertise infoGROUP and Alterian have gained by
partnering together in North America. In addition, infoGROUP will
make available to its clients the new
technology and tools that Alterian has and will be
developing.
“We are delighted to sign this new long term
agreement with Alterian” said Ed Mallin, President of infoUSA
Services Group. “infoGROUP was the first major U.S. Database
Marketing Service Provider to adopt Alterian technology in North
America, and we have built a significant customer base using this
platform with a skilled and experienced team.” Rakesh Gupta,
President of infoGROUP National Accounts added, “We are looking
forward to expanding our suite of database marketing platform
products with the Alterian solution as an important part of
infoGROUP’s overall delivery strategy.”
“infoGROUP is an important partner for
Alterian in North America, and we are delighted to be extending and
expanding our very productive relationship,” said David
Eldridge, Chief Executive Officer of Alterian. “We look forward
to working with infoGROUP and its clients over the coming years to
provide innovative new products resulting from our substantial
ongoing Research and Development program.”
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
About infoGROUP
infoGROUP (www.infogroup.com) (NASDAQ: IUSA),
founded in 1972, is the leading provider of business and consumer
databases for sales leads & mailing lists, database marketing
services, data processing services and sales and marketing
solutions. Content is the essential ingredient in every marketing
program, and infoGROUP has the most comprehensive data in the
industry, and is the only company to own 12 proprietary databases
under one roof. The infoGROUP database powers the directory
services of the top Internet traffic-generating sites. Nearly 4
million customers use infoGROUP products and services to find new
customers, grow their sales, and for other direct marketing,
telemarketing, customer analysis and credit reference purposes.
infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha,
NE 68127 and can be contacted at (402) 593-4500. To know more about
Sales Leads, click www.infogroup.com.
For more information, contact:
Adrienne McGarr, Ruder Finn,
Vice President
312-329-3907
mcgarra@ruderfinn.com
Malti Shukla, Alterian,
Director of Marketing – The Americas
312-884-5226
malti.shukla@alterian.com
Kelly Loontjer, infoGROUP,
Director of External Communications
402-596-7574
kelly.loontjer@infogroup.com