Immediacy Raises the Bar with the Launch of Immediacy WCMs 6.0

Immediacy, part of the Mediasurface group (UK, AIM: MSR), Europe's leading content management solution provider, announced today the launch of Immediacy Web Content Management suite 6.0 (WCMs 6.0).

4^th December 2007 – Immediacy WCMs 6.0 is the latest development of the successful Immediacy content management suite - a solution that has been implemented in over 350 organisations across Europe. Built using the latest .Net 2/3 technology, it has been designed for both scalability and flexibility. Immediacy WCMs 6.0 includes ground-breaking Microsoft SharePoint Services (MOSS 2007) integration plus enhanced search optimisation and taxonomy features designed to drive compliance, personalization and relevant search results. It also includes as standard a host of new enhancements for social networking including RSS, OpenSearch, Robot.txt, PDF output and blog capabilities.

The key benefits of Immediacy WCMs 6.0 include:

Immediacy SharePoint Connector designed to allow non-technical users to publish accessibility compliant content directly from SharePoint. In addition, information can be captured from any number of web sites and published directly back into SharePoint without the need for a direct integration. This reduces the amount of duplicate data and helps ensure web sites standards are maintained as MOSS 2007 is rolled out across organizations.

Taxonomy and Categorisation Manager employs sophisticated algorithms to extract keywords, key phrases anda summarised description from any web page or document, then automatically categorise it against a taxonomy or folksonomy. This improves the quality and relevance of search results and makes it easy for users to edit and extract, rather than originate, this information. This frees them up to properly participate in categorising and describing the information they create, thereby improving organic search results.

Improved Search Engine Optimisation is further achieved as Immediacy WCMs 6.0 automatically generates the XHTML-validated code that search engines such as Google prefer. Effective free search results can be achieved when this is combined with search engine marketing techniques such as keyword optimisation, friendly URLs and meta-rich page content.

Extended Web 2.0 functionality in Immediacy WCMs 6.0 makes it easy to create 'My Page' and profiles that help to deliver the content, context and connections on which social interaction can flourish. Blog capabilities make it easy for users to create and comment on topical content whilst Immediacy WCMs 6.0 creates a platform for community-driven tags (folksonomies) and business taxonomies to co-exist.

In addition, new features have been included to further improve the usability, user adoption and speed of deployment. The new Deployment Server for example has been designed to speed up the transfer of content from the staging environment to the production server, enabling users to deploy much larger websites, improve disaster recovery and allow swift upgrades with zero downtime.

Matt Goode, Sales Director for Immediacy said,

"Immediacy WCMs 6.0 is developed with one goal in mind; to make it easy for our customers to create, manage and deliver dynamic content in ways that make their sites really stand out in what is now a very large crowd. Everything they need to build, maintain and grow their web, intranet and extranet sites is right there, out of the box in one highly affordable solution."

Immediacy was acquired by Mediasurface in July 2007. Immediacy, as the UK's leading .Net web content management provider, has built its reputation on delivering quick, intuitive and affordable solutions for corporate and public sector organisations and departments, as well as smaller businesses operating globally.

Lawrence Flynn, CEO of Mediasurface said,

"Immediacy was already a successful business in its own right when we acquired it. Our strategy from the start was to invest in and support the business in every way. The launch of this major new release of Immediacy is clear evidence of this focus and will be a key element in the continued growth of Immediacy."

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About Mediasurface

Mediasurface develops, markets and implements Web Content Management (WCM) software that help businesses take full advantage of the capabilities of the web by transforming the complex task of managing websites into straightforward activities.

Morello is an enterprise solution that has changed the face of content management and is used to power sophisticated intranets, extranets, websites and other digital channels for the world's largest companies.

Immediacy offers a quick, affordable solution for corporate and public sector organisations and departments, as well as smaller businesses, operating anywhere in the world.

Pepperio is a one-stop-shop package for SMEs exclusively offered by Mediasurface's network of accredited Pepperio partners, allowing smaller businesses to easily run a professionally designed website for a low fixed monthly fee.

Mediasurface operates through wholly owned subsidiaries and partners across Europe, the USA, India and the AsiaPacific region. www.mediasurface.com

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the AIM.

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