Dynamic Messenger Plus Turns Data
into Relationships
Integration of Alterian's
Industry-leading Analytics and Email Applications Allows Marketers
to Maximize Impact of Customer Communication
New York – October 13, 2009 – Alterian (LSE:ALN), the leading
international
integrated marketing platform provider, today announced the
availability of Dynamic Messenger Plus, an on-demand solution
allowing marketers to easily data mine their email response and
customer profile data to create new marketing segments and send
targeted messages to their subscribers.
Building on Alterian's very successful on-demand email products,
Dynamic Messenger Plus is the union of Alterian's Dynamic Messenger
Email Platform and their Data Discovery and Visualization analysis
tool. It addresses an issue common among marketers: lack of
access to all of their data for segmentation and the tools that
allow them to utilize that information to build more effective
campaigns. Dynamic Messenger Plus is another example of the power
of an integrated marketing platform and, as the emerging category
of Customer
Engagement Agencies begins to grow rapidly, an ideal product
for those agencies needing to use and inform their creative more
effectively through the combination of analytics and execution.
"Dynamic Messenger Plus eliminates the need for marketers to
spend their time organizing data and migrating it from one place to
another, by automatically taking the data gathered through the
email campaign, running the analytics and then applying the results
to the next campaign in a matter of seconds," said Joe Stanhope,
Vice President of Platform Strategy, Alterian. "This results
in marketers being able to better understand their subscribers and
to focus more on creating campaigns that engage those
subscribers."
Specific features of Dynamic Messenger Plus include the entire
suite of standard Dynamic Messenger capabilities, plus enhanced
data visualization and segment manipulation; direct access to
explore profile, behavioural, and performance data together;
ability to make discoveries about profiles even if they weren't
part of the original segment; and on-demand analysis; all deployed
through a software as a service environment.
"As an analytically-led organization, we at Alterian believe
that it is of utmost importance that marketing decisions are based
on real, relevant, up-to-date information," said David
Eldridge, Chief Executive Officer of Alterian. "The
current economic climate has placed marketing under more pressure
to deliver tangible results than ever before. This is driving
the need for strong, targeted campaigns that engage the customer –
not just inform them. This is the way to establish true
marketing ROI."
Dynamic Messenger Plus is available immediately, and will be
offered both as an upgrade to existing Dynamic Messenger customers
and to new Dynamic Messenger customers who require more in-depth
analysis, reporting, and segmentation capabilities.
Watch a short video of Ivan Chalif, Director of Product
Marketing, Alterian, discuss how Alterian's Dynamic Messenger Plus
can help marketers increase the effectiveness of their email
campaigns by better targeting to the audience's precise
requirements at: www.alterian.com/dmplus
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant,
effective and engaging experiences with their audience that help
build value and reinforce commitment to their brand, through the
use of the Alterian
Integrated Marketing Platform. Alterian drives the
transformation of marketing and communications, making it practical
and cost-effective for companies to orchestrate multichannel
engagement with the individual.
Alterian's unprecedented integration of analytics, content and
execution through industry leading tools, such as the Dynamic
Messenger email platform and the award winning Content Management
solutions, enables companies to build integrated communication
strategies which create a true picture of the individual.
Alterian works with marketing services partners, system
integrators and agencies who recognize the need to plan and deliver
coordinated customer engagement services in partnership with their
clients. For more information about Alterian, products within the
Alterian Integrated Marketing Platform or Alterian's Partner
Network, visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
For more information, contact:
James Walker
Bite Communications
+1 212 857 9374
james.walker@bitepr.com
Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com