Chelsea and Scott Selects Alterian's Analysis Technologies to
Improve Marketing Campaign Management
Leading Provider of Products and Toys for Children
Extends Relationship with Donnelley Marketing to Deliver Alterian
Solutions
Chicago, October 16, 2009, Alterian (LSE: ALN) the leading
international integrated marketing
platform provider today announced an extension of its
relationship with Chelsea and Scott, the leading provider of
educational toys and developmental products for babies and
toddlers. Alterian's marketing and analysis solutions have been
successfully implemented by Donnelley Marketing who developed and
delivered MarketZone, the solution that provides Chelsea and
Scott's team with effective decision support, customer analysis,
and campaign management.
"The success of our One Step Ahead and Leaps and Bounds
catalogues and website is dependent on knowing our audience and
finding an effective way to engage with them around the products
they need for their children," said Linda Lomax, Vice President of
Integrated Marketing, Chelsea and Scott. "The effective
implementation of Alterian technology by Donnelley Marketing has
given us increased visibility into this customer base while
improving our intelligence in the execution of campaigns."
Chelsea and Scott uses the following Alterian products to help
improve its customer intelligence:
- Data Discovery and Visualization: Provides
businesses with answers to complex questions based on customer data
that would have historically been cost-prohibitive, time consuming
and difficult to source
- Analytical Reporting: Combines the benefits of
static business reporting with the interactive nature of analysis
into one application to get insightful analysis reported throughout
the business
- Selection Planner: Improves the results
of organization's marketing by refining selection and communication
to targeted segments and providing a more engaging and relevant
offer to customers and prospects.
"Today's businesses are faced with a wealth of data on their
customers but need the right tools to exploit this information for
competitive advantage," said Michael Fisher, Vice President Sales
and Marketing, The Americas, Alterian. "Our analysis tools make it
simple for businesses like Chelsea and Scott to analyze the
behavior of its customers and make informed decisions on marketing
campaigns to improve sales."
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant,
effective and engaging experiences with their audience that help
build value and reinforce commitment to their brand, through the
use of the Alterian
Integrated Marketing Platform. Alterian drives the
transformation of marketing and communications, making it practical
and cost-effective for companies to orchestrate multichannel
engagement with the individual.
Alterian's unprecedented integration of analytics, content and
execution through industry leading tools, such as the Dynamic
Messenger email platform, SM2 Social Media Monitoring platform and
the award winning Content Management solutions, enables companies
to build integrated communication strategies which create a true
picture of the individual.
Alterian works with marketing services partners, system
integrators and agencies who recognize the need to plan and deliver
coordinated customer engagement services in partnership with their
clients. For more information about Alterian, products within the
Alterian Integrated Marketing Platform or Alterian's Partner
Network, visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
About Chelsea & Scott
Chelsea & Scott Ltd, parent company of One Step Ahead and
Leaps and Bounds, specializes in high-quality, hard-to-find
products for babies and children. Founded by two parents who wanted
the best for their own children, Chelsea & Scott rigorously
pre-tests its products and designs many unique toys and parenting
solutions.
About Donnelley Marketing
Donnelley Marketing is part of infoGROUP (NASDAQ: IUSA).
infoGROUP is the leading provider of data and interactive resources
that enables targeted sales, effective marketing and insightful
research solutions. Our information powers innovative tools and
insight for businesses to efficiently reach current and future
customers through multiple channels, including the world's most
dominant and powerful Internet search engines and GPS navigation
systems. infoGROUP headquarters are located at 5711 S. 86th Circle,
Omaha, NE 68127. For more information visit www.infogroup.com.
For more information, contact:
James Walker
Bite Communications
+1 212 857 9374
james.walker@bitepr.com
Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com