Award winning Vale of
Glamorgan Council Website underpinned by Alterian Content
Management
Council wins prestigious CIPR award for its easy-to-use
website based on Alterian technology
BRISTOL, UK – 9 December 2008 – Alterian (LSE: ALN), the leading
international
integrated marketing platform provider today announced that its
Content Management solution has helped the Vale of Glamorgan
Council win a gold award at the Welsh CIPR Pride awards. The
awards, which recognise excellence in the communications industry,
commended the council’s website on its easy to use layout and open,
welcoming feel.
The site is available in both English and Welsh thanks to the
multi-lingual capabilities of the web content management system,
and provides a sophisticated and timely online experience for
citizens.
Alterian Content Management enables communications
professionals, rather than IT, to take responsibility for managing
an organisation’s web content. This is vital for the Council, who
have multiple content owners responsible for different areas of the
website and a need to ensure timely, relevant content is available
to its citizens.
The Vale of Glamorgan Council's Communications Manager, Alison
Cummins said: “We initially selected Alterian Content Management
because of its easy to use functionality for non-technical people
and the scalability of the product. This has enabled us to deliver
a truly compelling and relevant online experience to our citizens
via our website, and we were delighted to be recognised for this at
the CIPR awards.”
The Council also uses Alterian Content Management internally to
power the knowledge portal for its call centre: the powerful search
functionality is used by call centre staff to source information to
deal with incoming queries from local citizens.
The Council’s internal intranet is also run on the technology.
David Eldridge, CEO of Alterian, said, “We congratulate the Vale
of Glamorgan on its award winning website and the great use they
have made of our technology. Organisations in the public sector
have as much need for dynamic, updated content as those in the
private sector, and this is a fantastic example of what Alterian
Content Management can achieve.”
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
For more information, contact:
Hannah Smith
Ruder Finn London
+44 (0) 207 462 8900
hsmith@ruderfinn.co.uk
Paul Allen
Ruder Finn London
+44 (0) 207 462 8900
hsmith@ruderfinn.co.uk