Austock Group selects
Alterian for Web Content
Management
Australian Financial Services and Investment firm makes
significant Corporate Website savings with Alterian Content
Management
Sydney, Australia – December 16, 2008 –
Alterian (LSE:ALN), the
leading international integrated marketing platform provider, today
announced that Australian investment and financial services group
Austock Group Limited (ASX:ACK) has selected Alterian Content
Management, the company’s Web Content Management (WCM) solution, to
run and manage its six corporate and investment product websites.
Austock Group plan to rationalise its existing Content
Management System (CMS) onto Alterian Content Management to deliver
a single, easy-to-use WCM platform that aims to reduce the cost of
running its websites, which includes http://www.austock.com/, and improve
its customer service experience.
Founded in 1991, Austock Group has offices across Australia
comprising corporate and securities, private wealth and investment
management businesses. Established on values of integrity,
commitment and excellence, Austock Group has selected Alterian
Content Management to extend these principles into its online
presence, to cut website costs and thereby improve the delivery of
accurate, up-to-date information to customers of www.austock.com, www.cibfund.au, www.asifund.com.au. No longer
hampered by a staging environment that can’t promote content to the
live server, Austock Group is using Alterian Content Management as
a single technology to publish all six company websites.
The financial services company will leverage the graphical,
easy-to-use user interface of Alterian Content Management, to
enable in-house staff to publish and maintain content quickly and
safely without the need for content duplication. Austock Group
anticipate significant cost savings with the new WCM solution that
will both safeguard the integrity of the live websites and tangibly
improve content and site performance for customers.
“Austock Group’s decision was primarily driven
by the need to reduce the cost of our websites and improve the
control of site maintenance,” said Brendan Kerry, Enterprise
Architect, Austock Group. “In essence, our existing CMS was unable
to push content from the staging to live server and forced us to
make each website change twice and - more dangerously - directly to
the live site. It was difficult and expensive to get even simple
modification done. Alterian Content Management solves this by
centralising control of the websites into a single, net based
technology that means our in-house development team can customise
the sites without requiring external assistance,
“Alterian’s platform was the best choice for
us. It was refreshing to work with such a dedicated and
professional service provider, and we expect to recover the cost of
the Alterian solution in less than two years.”
“Driven by its own progressive and dynamic
attitude, Austock Group has recognised these same qualities in the
Alterian solution,” said David
Eldridge, CEO of Alterian. “Austock needed an easy to use
WCM solution that empowers marketing and technical staff to
directly and safely manage and maintain the content and structure
of its six websites. With Alterian Content Management, Austock
Group can share content across all six websites for even greater
cost efficiencies and then, as the business grows, launch new
websites all within the controls of the business and IT
users.”
The project initially launched with www.austock.com, www.cibfund.au, www.asifund.com.au on Alterian
Content Management and has recently been followed by www.educationtrust.com.au;
www.apifund.com.au and
www.acfund.com.au.
About Austock Group
Austock Group Limited (ASX:ACK) is an independent, publicly
listed diversified investment and financial services group. It has
a culture and track record of being prepared to invest to build
sustainable returns for its clients and shareholders.
Founded in 1991, the company now comprises
corporate and securities, private wealth and investment management
businesses. Austock has offices in Melbourne, Sydney, Brisbane and
Perth along with international affiliations.
Austock is a Pooled Development Fund that
invests in and develops financial services businesses under a
tax-efficient structure. Austock seeks to maximise shareholder
returns via long-term, tax-free capital growth and dividends.
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
For more information, contact:
Hannah Smith
Ruder Finn London
+44 (0) 207 462 8900
hsmith@ruderfinn.co.uk
Paul Allen
Ruder Finn London
+44 (0) 207 462 8900
hsmith@ruderfinn.co.uk