Alterian Upgrades SM2 to Address Social Media Marketing in Near
Real Time
Social media monitoring tool SM2
upgrades to address growth rate of social media content
CHICAGO, November 20, 2009 Alterian (LSE: ALN), an integrated
marketing platform provider, today upgraded its social media
monitoring solution SM2 with
features that enable social media marketing in near real time to
meet the growing pace of online conversations. SM2 4.3 focuses on
enhanced performance and scalability through more than 140 updates
in architecture design, infrastructure investments and new
features, giving users greater capabilities to monitor, analyze and
engage with consumers online.
Today's SM2 4.3 update is a product milestone for Alterian, as
the new features bring marketers to the cutting edge of online
conversations. Marketers can now combine the most current social
media content via SM2 with the web content management, web
analytics, email marketing, campaign management and powerful
analytics capabilities of the Alterian Integrated Marketing
Platform to provide true engagement with consumers. This update
further demonstrates Alterian's continued investment in Alterian
SM2, and dedication in being the leading enterprise choice for
social media monitoring.
"Understanding online conversations as they happen enables
brands to genuinely engage with consumers," said Joe Stanhope, Vice
President of Platform Strategy, Alterian. "The enhanced depth and
speed of SM2 4.3 captures more than 10 million social media
conversations a day on top of its existing historical database
going back over two years, getting us closer than ever before to
real-time social media monitoring."
Key product upgrades in Alterian's SM2 4.3 are:
- Data collection – Optimized search results to
collect and store significantly more details about social media
conversations.
- Performance – Enhanced reach and speed for
initial and subsequent searches in a profile, language and country
filter searches, and incremental searches.
- Workflow – Additional list management tools
for search results, automatic assignment of results based on search
criteria, distribution of notes to assigned team members, default
page and language translation configurations, and more.
"Rent-a-Center sees key customer engagement opportunities in
social media through reactions to our spokespeople, discussions
around our brand, and lead generation," said Sonia Holland, Social
Media Manager, Rent-a-Center.
"These are all areas where we benefit from using Alterian's SM2, as
we understand the actual conversations and uncover opportunities in
real time."
"We find great value in SM2's filtering feature that enables us
to easily dissect what people are saying and analyze results by
keywords. We also like that we can build a data set we have
confidence in through features that allow us to quickly identify
and eliminate irrelevant posts," said Cara Baker, Business
Associate, Rosetta. "In
addition, we have been very pleased with Alterian's client support
team, which has remained responsive to feedback and inquiries on
how to get the most out of the toolset. We are looking
forward to seeing how the new capabilities will make our analysis
process more efficient and enable us to identify deeper social
media insights for our clients."
For more information on SM2 and to try the Freemium version,
please visit www.alterian.com/sm2site
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant,
effective and engaging experiences with their audience that help
build value and reinforce commitment to their brand, through the
use of the Alterian
Integrated Marketing Platform. Alterian drives the
transformation of marketing and communications, making it practical
and cost-effective for companies to orchestrate multichannel
engagement with the individual.
Alterian's unprecedented integration of analytics, content and
execution through industry leading tools, such as the Dynamic
Messenger email platform, SM2 Social Media Monitoring platform and
the award winning Content Management solutions, enables companies
to build integrated communication strategies which create a true
picture of the individual.
Alterian works with marketing services partners, system
integrators and agencies who recognize the need to plan and deliver
coordinated customer engagement services in partnership with their
clients. For more information about Alterian, products within the
Alterian Integrated Marketing Platform or Alterian's Partner
Network, visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
For more information, contact:
James Walker
Bite Communications
+1 212 857 9374
james.walker@bitepr.com
Karen
Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com