Alterian's Social Media Monitoring
tool – SM2, established as Enterprise leader in rapidly growing
market
Rapid integration of acquired
company Techrigy, and investment following the acquisition, driving
early benefits
LONDON – 30 September 2009 – Today, Alterian reported that its
integration of Techrigy Inc, acquired in July 2009, and product and
infrastructure investments in Alterian
SM2, the leading Social Media Monitoring tool it acquired
through the Techrigy acquisition, has helped it to add a stream of
over 70 new brands in this fast moving market since the
acquisition. This is an increased rate of sign up of new
customers to that achieved by Techrigy prior to the acquisition. In
addition, over 1500 brands have signed up for the SM2 Freemium
evaluation version of the software over this period. The
latest release of Alterian SM2 shipped in August, has over 80
technology enhancements, including expanded reporting options and
multi language sentiment analysis.
Alterian has affirmed its commitment of continued investment in
Alterian SM2 with a new training and client onboarding program, a
defined product roadmap including integration into the award
winning Alterian Integrated Marketing Platform, and doubling the
size of the Development and Quality Assurance engineering staff
dedicated to the product. This commitment to the Alterian SM2
technology reflects the investment beginning to permeate the Social
Media Monitoring space. Forrester Research, in a March 2009 report,
'Social Media Playtime is Over', notes that "While many marketing
budgets are being cinched, more than 50% of interactive marketers
say they will increase their spending on social marketing" which
reflects the interest Alterian has seen since the acquisition.
To accommodate recent and anticipated client growth, Alterian
has also integrated the Data Center and Operations staff from
Techrigy with its pre-existing team, and commenced investments in
the Alterian SM2 SaaS infrastructure. Alterian customers will
experience the benefits of these investments by the end of 2009
when Alterian releases its SM2 Social Media Warehouse 2.0 - a major
step forward for SMM enabling near real-time search and unrivalled
performance characteristics.
All other functions have also been successfully integrated,
including Sales & Marketing where Alterian SM2 is now being
taken to market by Alterian's teams across the US, UK, Continental
Europe and Asia Pac – all of which have seen success in signing new
Alterian SM2 customers since the acquisition.
David
Eldridge, CEO of Alterian, commented "Our customers and
partners are extremely excited about this product. With so many new
partners and leading brands onboard, we are certain of the strong
demand for a well supported, well defined product in this rapidly
developing market."
The Listening Station (part of the TBDA Group and an established
reseller of Alterian SM2 in the UK), work closely with Alterian to
facilitate client understanding of SM2 and integrate it into their
SMM strategy. Gary Verster, Database Marketing Manager at The Listening Station (part
of the TBDA Group)
commented, "Social Media is a rapidly growing space and one we
needed to be involved in to get the maximum benefit for brands.
With so much noise in the market, having Alterian behind SM2 makes
it an obvious choice for SMM. We needed to know that the product
could scale and was able to do the depth of analysis that large
brands are demanding; we knew we would get that with an Alterian
technology."
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant,
effective and engaging experiences with their audience that help
build value and reinforce commitment to their brand, through the
use of the Alterian
Integrated Marketing Platform. Alterian drives the
transformation of marketing and communications, making it practical
and cost-effective for companies to orchestrate multichannel
engagement with the individual.
Alterian's unprecedented integration of analytics, content and
execution through industry leading tools, such as the Dynamic
Messenger email platform, SM2 Social Media Monitoring platform and
the award winning Content Management solutions, enables companies
to build integrated communication strategies which create a true
picture of the individual.
Alterian works with marketing services partners, system
integrators and agencies who recognize the need to plan and deliver
coordinated customer engagement services in partnership with their
clients. For more information about Alterian, products within the
Alterian Integrated Marketing Platform or Alterian's Partner
Network, visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
For more information, contact:
Matt Lambert or Jess Latimer
Bite Communications
+44 (0)20 8741 1123
alterianuk@bitepr.com
Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com