Alterian Rated as A Strong Performer in Cross Channel Campaign
Management by Independent Analyst Firm
New York, December 18, 2009 Alterian (LSE: ALN) the leading
international integrated marketing
platform provider today announced that it has been rated as a
Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management, Q4 2009
(December 2009) by independent analyst firm Forrester Research,
Inc.
The Forrester Wave states that, "…changing consumer behavior and
the overall ineffectiveness of traditional marketing programs
ensure that basic campaign management tools are set to go the way
of the dodo. Marketers are therefore looking for cross-channel
campaign management (CCCM) solutions that support highly
personalized and relevant communications delivered across a variety
of highly interactive channels and that enable optimization,
channel integration, and institutional memory of the customer."
Alterian was one of five marketing specialists – organizations
that, "…focus entirely on the needs of the marketing organization"
– out of the 11 CCCM vendors evaluated. Forrester examined 91
criteria of the CCCM vendors and noted that recent acquisitions –
Mediasurface in Web Content Management and Techrigy in Social Media
Monitoring – have "…transformed Alterian from a traditional direct
marketing vendor into a broader marketing technology
generalist."
"Alterian has witnessed huge momentum behind its marketing
platform in the first half of this financial year securing 150 new
end users and 17 new Partners, including marketing agencies and
system integrators as well as marketing services providers" said
David Eldridge, Chief Executive Officer, Alterian. "Our product
strategy has evolved to meet the changing needs of customers who
have recognized that traditional marketing programs no longer
deliver the kind of return they need. The breadth of our
capabilities is now a huge strength with clients increasingly
acknowledging that our product and corporate direction is set to
deliver even more value to their organization."
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant,
effective and engaging experiences with their audience that help
build value and reinforce commitment to their brand, through the
use of the Alterian
Integrated Marketing Platform. Alterian drives the
transformation of marketing and communications, making it practical
and cost-effective for companies to orchestrate multichannel
engagement with the individual.
Alterian's unprecedented integration of analytics, content and
execution through industry leading tools, such as the Dynamic
Messenger email platform, SM2 Social Media Monitoring platform and
the award winning Content Management solutions, enables companies
to build integrated communication strategies which create a true
picture of the individual.
Alterian works with marketing services partners, system
integrators and agencies who recognize the need to plan and deliver
coordinated customer engagement services in partnership with their
clients. For more information about Alterian, products within the
Alterian Integrated Marketing Platform or Alterian's Partner
Network, visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
For more information, contact:
James Walker
Bite Communications
+1 212 857 9374
james.walker@bitepr.com
Karen
Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com