Alterian demonstrates continued U.S. momentum through
industry awards
Recognised by BtoB Magazine and CRM Magazine for
executive level and company-wide successes
London – September 18, 2009 – Alterian (LSE:ALN), the leading
international
integrated marketing platform provider, discussed the
successful momentum the company is experiencing in Q3 in the U.S.,
as seen by awards from multiple industry publications.
Earlier this quarter,
BtoB Magazine published its 'Who's
Who in B-to-B 2009' rankings; a list of "key thought leaders
and movers and shakers across a broad spectrum of the marketing
industry." Included again this year was Alterian CEO
David Eldridge in the
Services category, and Senior VP of Sales & Marketing
Mike Fisher was included in the
Direct category.
Most recently, CRM magazine honoured
Alterian in their
2009 CRM Market Awards, a series of awards given to "vendors,
consultants, and end-user companies that focus on customer
relationships and the customer experience through the sophisticated
integration of people, processes, and technologies." Alterian was
named as a Leader in their Marketing Solutions category, along with
the companies that are driving the overall industry trends.
Alterian CEO David Eldridge celebrated both the individual and
team efforts achieved this quarter, saying, "BtoB Magazine
and CRM magazine's recognition of the people and products
of Alterian continues the great momentum we're seeing with
customers in the U.S. and around the world. I'm proud of the team
for the work we've done thus far and for all the future holds for
us."
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant,
effective and engaging experiences with their audience that help
build value and reinforce commitment to their brand, through the
use of the Alterian Integrated
Marketing Platform. Alterian drives the transformation of
marketing and communications, making it practical and
cost-effective for companies to orchestrate multichannel engagement
with the individual.
Alterian's unprecedented integration of analytics, content and
execution through industry leading tools, such as the Dynamic
Messenger email platform and the award winning Content Management
solutions, enables companies to build integrated communication
strategies which create a true picture of the individual.
Alterian works with marketing services partners, system
integrators and agencies who recognize the need to plan and deliver
coordinated customer engagement services in partnership with their
clients. For more information about Alterian, products within the
Alterian Integrated Marketing Platform or Alterian's Partner
Network, visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
For more information, contact:
Beth Handoll
Bite PR
020 8741 1123
beth.handoll@bitepr.com
Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com