Alterian Content Management
Puts Websites Back into the Hands of Marketers and Communications
Professionals
Award winning Web Content Management application now
offered as part of Integrated Marketing Platform
Sydney, Australia – 3rd December 2008 –
Alterian (LSE:ALN), the leading
international integrated marketing platform provider, today
announced that Alterian Content
Management, the company’s Web Content Management (WCM)
platform, is now available in Australia. This extension of the
Alterian Integrated Marketing Platform combines the company’s
multi-channel marketing analytics and email capabilities with the
real-time execution and dynamic content of Alterian Content
Management for websites. This combination – already recognised and
commended by a number of industry analysts - will help Australian
organisations create and manage engaging websites that both improve
the visitor’s online experience and help drive profitability.
Alterian’s business in Australia has grown substantially over
the past few years and with the staff numbers in the Sydney office
set to double, the company is boosting investment to further
accelerate this growth. The company already works with 15 partners
including Axcicom, Clearlight Digital and Bullseye and has signed
up more than 30 end users to Alterian Solutions.
“For years, organisations in Australia and across the globe have
turned to Alterian’s award-winning integrated marketing platform to
improve their customer engagement and profitability,” said
David
Eldridge, Chief Executive Officer. “With true customer
engagement increasingly dependent on providing the right content at
the right time, Alterian’s solutions for content management and
execution for websites, corporate intranets, extranets and social
media channels fit the needs of marketers and communications
professionals today and in the future.”
Alterian’s WCM solutions are scalable, empowering
enterprise-level organisations (Enterprise
Edition) and small- and medium-sized businesses (Corporate
Edition) alike. The platform’s user-friendly interface equips
organisations with a flexible, collaborative solution designed with
the business user in mind. The desktop application allows for
simple drag-and-drop website creation and management with
administrative oversight. Ultimately, Alterian Content Management
allows an organisation’s digital communications channels to be
managed by business people, not the IT department.
Key functionalities of Alterian Content Management include:
- Website accessibility architected into the product, including
legislation and compliance issues
- Powerful and easy to use tools for all user types
- Sophisticated access control model that enables users to
devolve responsibility
- Workflow controlled content approval model to ensure good
governance
- Dynamic delivery allows for real time updates, ensuring that
Website is fresh, up to date and relevant
- Resilient, scalable and dependable
Alterian Content Management is an expanded capability of
Alterian’s proven integrated marketing platform, giving its
Australian and global customers a new touch point with customers
and prospects. Alterian acquired the leading web content management
software company Mediasurface in July 2008 and their products have
been integrated into the Alterian Integrated Marketing
Platform. They are already used by many Australian
organisations such as the Westpac, Austock, Clarius Group and IDP
Education, as well as other high-profile organisations around the
world.
“There is a real market for Web Content Management products in
Australia,” said Chris Tew, SVP Asia Pacific. “For too long now,
organisations have had to rely upon their IT departments to manage
their online presence. Now Alterian is giving control of the
website, which is arguably an organisation’s most powerful
marketing tool, back to the marketers and communications
professionals. With the additional capability of the Alterian
Integrated Marketing Platform, users can create engagement with
their visitors and competitive advantage for their
organisation.”
Alterian Content Management solutions were previously known as
Morello and Immediacy. For more information, visit www.alterian-content-management.com.
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
For more information, contact:
Hannah Smith
Ruder Finn London
+44 (0) 207 462 8900
hsmith@ruderfinn.co.uk
Paul Allen
Ruder Finn London
+44 (0) 207 462 8900
hsmith@ruderfinn.co.uk