Alterian brings award-winning technology to
India
Integrated marketing now available to Indian
organisations to increase sophistication of
campaigns
LONDON – 10 March, 2009 – Alterian (LSE: ALN), the leading
international
integrated marketing platform provider, today announced that
Indian marketers will have access to its technology through the
formation of a new company Alterian India, in which Alterian plc
has a significant investment. Alterian India will act as the
Company’s master distributor across India, with exclusive rights to
sell Alterian’s award-winning products to Indian organisations.
Alterian India will recruit an entire new
team of expert local personnel to staff its operation. The
Alterian India team will offer customer organisations support,
training and consultancy from a local level, as opposed to from the
UK. This local support network will add real value to end-users, as
any issues and queries will be dealt with in real time by
consultants that truly understand the market they are operating
in.
Alterian’s Indian customer base has grown
substantially over the past few years through local partners, and
includes companies such as Vodafone, HDFC Standard Life Insurance
and the National Stock Exchange. This demonstrates the strength of
the Indian market and the growth in demand for data led businesses
and loyalty programmes. Alterian India will support the
success of these customers and partners and accelerate new business
wins. Alterian’s investment in the region builds on its
current investment in a software development operation it has had
in Bangalore for some time.
“Indian organisations are creating huge
volumes of data every single day and Alterian will now be able to
offer Indian marketers the opportunity to unlock the marketing
potential of all of this data. Across the globe, the role of
marketing is changing and the demand for marketing analytics in
India is growing rapidly. Marketers are increasingly running
multichannel marketing campaigns, and need to get smarter about
measuring the campaigns that they run.” said David
Eldridge, Chief Executive Officer of Alterian.
“Now is the perfect time for us to be
cementing our offering for the Indian market,” added Ben Jackson,
Sales Director for Marketing Services Providers UK & Emerging
Markets. “India has enjoyed several years of rapid growth and it is
really exciting for Alterian to be focusing on this dynamic region.
We see a real potential for Alterian
Content Management in India, as well as other leading elements
of the platform”
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
For more information, contact:
Hannah Smith / Annabel
Kerr
Ruder Finn
+44 (0)20 7462 8900
hsmith@ruderfinn.co.uk /
akerr@ruderfinn.co.uk
Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com