Alterian appoints Ivan Chalif as Director of Email Product
Marketing
Chalif to help
marketers improve email deliverability and increase relevance of
marketing communications
LONDON, UK – 16 April 2009 – Alterian (LSE:ALN), the leading
international integrated marketing platform
provider, today announced the appointment of Ivan Chalif as
Director of Email Product Marketing. Chalif brings with him more
than ten years of industry experience from both a product
management and a service provider perspective and a realm of
expertise and best practise knowledge of developing email and
product strategy.
Chalif will be responsible for extending
and refining Alterian’s email marketing product Dynamic Messenger and
capitalising on the opportunities that exist in further integrating
email into the company’s platform. Chalif will continue to develop
Engage,
Alterian’s existing innovative integrated email solution that
allows marketers to use digital content from their website directly
in their email marketing campaigns. He is also tasked with
helping Alterian end users to overcome issues with deliverability
and relevance through better understanding their internal data in
order to use email as a more effective marketing channel.
Chalif previously held product manager roles
at Mediaplex, an online marketing company, and StrongMail Systems,
an email infrastructure provider, where he was responsible for
developing product strategies, driving tactical implementation and
taking new product releases to market. Chalif also held product
management and services positions at Acxiom Digital, where he was
responsible for releasing their first web-based email application.
Most recently, Chalif held the role of director of product
management at Twofish, a virtual economy infrastructure company,
where he was tasked with building a product management practice and
setting the overall product strategy which included both tactical
release planning and roadmap management.
David Eldridge, CEO of Alterian, said, “We
have already made great headway in integrating Dynamic Messenger
into our platform. Email remains a critical channel for engaging
with both existing and prospective customers, and Ivan will be
further developing our offering in order to help marketers better
understand their data and in turn make their email marketing more
targeted and relevant to their audience. Ivan is the perfect
candidate to drive this side of our business moving forward.”
Chalif added, “I am a passionate believer
in email as a marketing channel and when it is done right it is the
most cost effective broadcast marketing mechanism. In the current
economic climate we are increasingly seeing marketing budgets being
funnelled back into email due to its measurability and high ROI.
The industry has been talking for years about better using
analytics to refine segmentation and improve email marketing
success and at Alterian we have a fantastic opportunity to combine
email with analytics and web content to make this a reality.”
Chalif also writes a leading industry blog
entitled “The Productologist”, which is
focused on tactical, strategic and career development topics
central to product managers.
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
For more information, contact:
Hannah Smith
Ruder Finn
+44 (0)20 7462 8900
hsmith@ruderfinn.co.uk
Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com