Alterian announces strong financial
growth
A revenue increase of 14%, 330 new users and an increase in
partners all in the wake of major social change
London, UK – 2 June
2010 – Alterian
(LSE: ALN), the leader in customer engagement technology
and solutions, today published its end of year financial
results with revenues up 14% to £38.0m from £33.4m on the same
period last year. New user wins across a wide range of vertical
markets and geographies and 65 new partners who provide services to
their clients based on the Alterian platform have contributed to
the strong results.
David Eldridge, CEO, Alterian commented,
“Alterian delivered revenue of £38m and adjusted operating profit
of £7.7m for the year, which is growth of 14% in revenue and 28% in
adjusted operating profit. This was an encouraging
result following the deferment of certain UK contracts at the end
of the third quarter.
Other highlights of the audited preliminary
results for the year ended 31 March 2010 include:
Acquisitions
- Acquisition of social media monitoring
company Techrigy Inc completed on 15 July 2009. Integration
completed successfully and benefits coming through as
expected.
Sales Momentum and Distribution Channel Growth
Continues
- UK, Europe and Asia Pacific revenue growth of
11% with strong growth from small base in Asia Pacific; Americas
returned to growth of 11% at constant currency (2009: 2% at
constant currency)
- More than 330 new end users (2009: 210)
across a wide range of vertical markets and geographies, bringing
total end users to approximately 1,400.
- 65 new partners, predominantly marketing
agencies, bringing the total number of partners to approximately
220.
- Partnership with Experian expanded to provide
analytics and campaign management software as an integrated
solution with their Cheetahmail email offering; initially in the UK
and Ireland.
Geographic Reach Expanded
- Office opened in Singapore, adding to
existing Asia Pacific offices in Australia and India. Initial
partner and client won in Singapore.
- Partnerships signed in South America included
youDB in Brazil.
- SocialEyez, a division of Media Watch Middle
East, signed as partner to take Alterian’s social media monitoring
solutions to the Arabic market.
Product and Solution Development
- Launch of new products including web
behaviour analytics product WebJourney and reporting product
Analytical Dashboard successfully completed and initial clients
live.
- New offerings integrating Alterian’s
pre-existing and acquired products targeted at enabling marketers
to improve customer engagement across four key channels: the
web, social media, email, and traditional direct marketing.
- Expansion of managed services offerings,
enabling Alterian’s full product range to be made available on a
Software as a Service (SaaS) basis.
“While the general economic climate remains
challenging, we have entered the new financial year with a
relatively strong pipeline. Our progress with product and
distribution together with our strong recurring revenue model
positions the Company well to address the attractive market
opportunity” concludes Eldridge.
Report signals stark warning to
business leaders and marketers
These results come in the wake of a new report
– Your Brand: At Risk or Ready for Growth? – written by Professor
Michael Hulme that signals a major social change in the way
consumers listen to, and engage with, brands.
The report found that marketers are faced with
the challenge of responding to rapidly changing consumer demands
and expectations. Only 5 per cent of consumers surveyed in the
report trusted advertising and 8 per cent believed ‘what the
company says about itself.’ As global advertising levels are
predicted to increase by 0.8 per cent in 2010, the report calls for
businesses to redirect their marketing spend into better
understanding their audiences and engaging with them through a
range of channels.
“As marketers look to respond to these
challenges and achieve competitive advantage for their
organisation, Alterian’s powerful technology solutions can help
businesses adapt,” commented David
Eldridge, CEO, Alterian. “Alterian offers individual customer
engagement and an extensive network of partners who are experts in
assisting marketers with their business objectives.”
About Alterian
Alterian (LSE: ALN) enables
organizations to create relevant, effective and engaging
experiences with their customers and prospects through social,
digital, and traditional marketing channels. Alterian’s Customer
Engagement solutions are focused in four main areas: Social Media, Web Content Management,
Email, and Campaign
Management & Analytics.
Alterian technology is utilized either to
address a specific marketing challenge or as part of an integrated
marketing platform, with analytics and customer engagement with the
individual at the heart of everything. Working alongside a rich
ecosystem of partners, Alterian delivers its software as a service,
or on premise. For more information about Alterian visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
For more information, contact:
Kat Meadmore
Bite Communications
+44 (0)20 8735 9737
kat.meadmore@bitecommunications.com
Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com