Alterian
and Merkle Partner to Bring Retail Marketers Back to
Analytics
Alterian’s
analytical platform aids Merkle’s end-to-end solution to leverage
and operationalize retail data
CHICAGO – April 6, 2009 – Alterian (LSE:ALN),
the leading international integrated marketing platform provider,
today announced that Merkle, one of the nation’s largest and
fastest growing database marketing agencies, has incorporated
Alterian’s analytically-led platform into its to its portfolio of
technology solutions focused on the retail industry.
During the economic downturn, retail
companies are searching for ways to decrease costs while
maintaining a steady increase on return on investment (ROI).
Merkle provides the strategy, data, and analytical framework to
help clients better understand their customers and maximize the ROI
of every interaction. To enhance the success of retail marketing
campaigns, Merkle’s retail solution leverages Alterian’s Integrated
Marketing Platform to analyze incoming and stored consumer data.
Recently, several major retail brands have derived value from
the Alterian platform by partnering with Merkle.
“Tough times in the retail industry call
for smart marketing campaigns and even smarter marketing tools,”
said Michael Fisher, Senior Vice President Sales & Marketing,
The Americas, Alterian. “Merkle’s retail solution, especially
designed to meet the unique needs of retailers, proves that these
companies can still see an increasing ROI during this economic
crisis, as marketers leverage the analytical insight to drive
better performance and achieve profitable growth for their
organizations.”
“As a strategic organization, Merkle is
always searching for the best technology partners to provide
specific analytical value to our clients,” said Najeeb Uddin, Vice
President, Database Solutions, Merkle. “Alterian’s integrated
marketing platform has demonstrated its worth to marketers in the
retail industry. Merkle’s successful introduction of Alterian’s
technology component into our retail solution helps us to further
our mission to help our clients reengineer their customer marketing
strategies.”
About Merkle
Merkle is one of the nation’s largest and fastest growing
database marketing agencies. For more than 20 years, Fortune 1000
companies and leading nonprofit organizations have partnered with
Merkle to maximize the value of their customer portfolios. By
combining a complete range of marketing, technical, analytical and
creative disciplines, Merkle works with clients to design, execute
and evaluate integrated customer marketing programs. With more than
1,000 employees, the privately held corporation is headquartered
near Baltimore in Columbia, Maryland with additional offices in
Boston, Chicago, Denver, Little Rock, Philadelphia, Seattle and
Hagerstown, Md. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkleinc.com.
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
For more information, contact:
Adrienne McGarr
Ruder Finn
312-329-3907
mcgarra@ruderfinn.com
Malti Shukla
Alterian
312-884-5226
malti.shukla@alterian.com